Consequently, some sellers are using shared Company Prefixes from discounted UPC online resellers OR in some cases just making up numbers.
Shopify does not currently have explicit GTIN requirements which are in harmony with the GS1 standards. This may be problematic for many Shopify sellers who were not previously required to comply to GS1 standards. A critical requirement of Walmart is brand licensed GTINs (UPCs) and proper case GTIN-14 hierarchy. This new integration will allow certified Shopify sellers to seamlessly list their items on once eligibility their is approved. This initiative enables Walmart to directly compete with Amazon for third-party SMBs. Shopify’s platform is built on the premise to enable their seller to grow their business through trusted channels.
The Walmart online marketplace is built for growing businesses with marketplace-selling experience and now Walmart customers will now have access to a more expansive assortment of products. In the last quarter, US eCommerce business grew 74% and this new initiative opens access to over 1 million Shopify sellers to get in front of 120 million monthly users on. Walmart and Shopify just announced a partnership enabling small – medium size businesses access to the continually increasing traffic on.
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